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Intuition + data = better pricing decisions
RoomRaiser in the hands of a professional — photo: Annie Spratt One of the greatest strengths of RoomRaiser is that it not only helps small and medium-sized accommodation providers optimise their pricing processes, but can also be a particularly relevant and useful tool for hospitality professionals, revenue managers and pricing specialists.
Most professionals understand market movements well and work with data and strategic decisions every day. But that does not make a system such as RoomRaiser unnecessary—quite the opposite: its benefits are most effective in expert hands.
Objectivity and confirmation
Revenue specialists often rely on instinct and experience—and rightly so. RoomRaiser helps ensure that these instincts are supported by reliable, up-to-date market data. For a hotel with several hundred rooms or an operator managing multiple locations, this is not a luxury but a competitive advantage.
Faster work and automation
RoomRaiser does not take work away from the professional. It frees up time by automating repetitive tasks while making decisions faster—a major advantage in rapidly changing markets. This allows the professional to focus on work that genuinely requires their expertise: important decisions that demand interpretation and intuition, such as competitor monitoring, product policy or forecasting.
Data unification: everything in one place
Instead of managing scattered data, RoomRaiser provides a platform where rates, competitors, statistics and market trends are all available in one place. There is no need to review parallel Excel files or manage different dashboards. This not only saves time but also reduces the possibility of errors.
Seasonal parameterisation for advanced users
RoomRaiser’s latest development, season-specific parameterisation, is designed specifically to support professionals. There is no longer a need to compromise between the peak summer period and the low season. The algorithms can apply different sets of rules or even completely different competitor settings to different seasons, enabling genuinely fine-tuned pricing.
Fully automatic and semi-automatic pricing: flexible control
RoomRaiser offers two automated pricing modes: fully automatic and semi-automatic. Fully automatic pricing allows rates to be updated entirely according to the algorithm without human intervention—particularly useful when large amounts of data must be handled every day. Semi-automatic mode provides a balance: the algorithm makes a recommendation, but the professional approves the changes. The latter is ideal for those who do not want to give up control completely but still want to save time.
BI, Market Intelligence and the Multi Property Dashboard: strategic visibility
The built-in BI (Business Intelligence) and Market Intelligence tools arriving with the next system update will give professionals access to detailed, comparable data not only about their own properties but also about the wider market. The Multi Property Dashboard is particularly useful for hotel chains and operators managing several properties: the rates, performance indicators and forecasts of every location can be reviewed in a single interface, making strategic planning and coordination easier.
One system, extensive expertise: the professional at the centre
RoomRaiser cannot—and does not try to—replace professional expertise or human insight. We created it to support and reinforce them by bringing information together, making it easier to interpret, and creating space for the area in which people will always outperform any algorithm: intentional, commercially sound decision-making. With RoomRaiser, a revenue manager can focus more effectively on other areas, such as long-term strategy and closer cooperation with sales and marketing teams, making their work even more valuable to the hotel.
